Link250 Brand Activation
Purpose:
In my capstone class, Brand Storytelling, we worked with startup company Link250, founded by Nike Jordan legend Gentry Humphrey. Link250 is a virtual studio that hosts large-scale events and exclusive product drops. The purpose of the project was to raise awareness about Link250 with their target demographic before the official launch of the company.
Brief:
Get Gen Z Hypebeast consumers in Los Angeles
Who care about product drops
To follow Link250 on Instagram and TikTok
By creating fun and engaging ways to learn about the company both in person and online
The Idea:
Step 1: Create Link250 merch and film street interviews with our target consumers, asking them questions about their shopping habits and gifting them with the merch. Flood the social accounts with these videos, as well as content educating people on what Link250 is.
Step 2: Create a scavenger hunt around popular areas of LA using carabiners to link QR codes for people to scan that lead directly to Link250’s social media accounts.
